Image Maker and Brand Developer

Rules for brand developers and image-makers

Posted by Ken Gasque on Sep 29, 2016 12:11:48 PM

A brand is a promise, an experience and a trusted friend. 

A brand is an experience we keep going back to because it makes us feel good. It says something about who we are. It is a promise that we are reminded of by smells, sounds, touch, taste and visuals (image).   Brand developers know that you find or create your brand or a brand will be created for you.  

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Topics: Brand development, Branding, Brand Image-Maker,, Brand developer, brand image makers, brand developers, creating a brand

Brand Development Killers You Should Know If You're A Brand Developer

Posted by Ken Gasque on Sep 8, 2016 3:15:11 PM

Not that you want to kill your brand. These are five stumbling blocks that get you labeled but not branded. If you are not careful and aware of what is happening your customers will define who you are and label your product or service. Brand developers constantly monitor social media and talk to customers because they know listening gives them the edge.  9 Steadfast Rules of Branding

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Topics: Brand development, Branding, Brand, Brand developer

The brand development process--think like a 7 year old

Posted by Ken Gasque on May 19, 2015 8:17:00 AM


What is perception?

We come to problems with our perception because that is what we have. It is only natural. However, it won't be easy because perceptions are reality.  So think like a 7 year old and change those perceptions. Think different.  Think like a brand developer.

Differentiate and never compete on price Show me how!

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Topics: Brand development, Brand development process, What is perception

Brand Image Makers Differentiate

Posted by Ken Gasque on Apr 30, 2015 10:37:29 AM

If it were easy everyone would differentiate. I was talking to one of my favorite clients recently and she said “We created a logo ten years ago and we used blue and green as our colors.  This was something very unusual in our profession.  Today, everyone of our competitors have adopted blue and green as their logo colors.”  When you differentiate others will follow and imitate.  That’s when you know that you are the leader.

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Topics: Brand development, Differentiation, Brand Image-Maker,, Brand developer

The Paradox of Choice

Posted by Leslie Pitner, DDS on Apr 20, 2015 9:54:47 AM

Americans love freedom of choice — having options and keeping our options open. We believe more choices add to our happiness.

But what if it isn't true that more choices make us happier? In the traditional view presented by economists, people are rational actors who strive to make logical decisions based on their best interests. According to this model, having more options leads to better decisions. But you only need to live a few hours around real people to know that humans are more complex and unpredictable than the rational model suggests — they don’t always make logical decisions, or choose according their true interests. 

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Topics: Brand development, Choice

9 Steadfast Rules of Branding

Posted by Ken Gasque on Mar 13, 2015 1:14:39 PM

These may seem like common sense rules but entrepreneurs and business owners often forget everything they learned about the rules of branding, marketing and advertising when they begin marketing their own products and services.  It becomes personal.  

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Topics: Brand development, Differentiation, Branding, Persona, Brand development process, Brand Image-Maker,

What’s your idea? It’s the ultimate tool for the brand image maker.

Posted by Ken Gasque on Mar 11, 2015 8:19:02 AM

When most people think of advertising they think of ads that are funny, emotional or that have given them a very clear insight into the benefits of the product or service.  The idea you should be looking for, as a brand image maker is one that will communicate clearly what makes your product or service unique. What makes your service outstanding and remarkable?  What makes it meaningful to the consumer?
 

I saw an ad this morning for a good service provided by a good company.  I know this only because I know the company.  It was a tombstone.  It said what the company did. And it gave contact information.  It was a missed opportunity.  There was no idea.  No connection. No emotion. No involvement.

 

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Topics: Brand development, Creativity, Brand development process, Brand Image-Maker,

Brand Development Process and The Biggest Reason Advertising Fails

Posted by Ken Gasque on Mar 5, 2015 8:04:01 AM

I met Bob Evans Jr. several years ago at a convention. He was the keynote speaker. After his speech I introduced myself to him and told him how much I enjoyed and appreciated his speech. We talked for a bit and then he asked me what I did for a living.  I told him I was in advertising and marketing and that my company built brands. He said, “I can give you a testimonial.” Really, we just met? “Well, a testimonial for advertising.”

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Topics: Brand development, Differentiation, Branding, Brand development process

Brand Development on a Budget

Posted by Ken Gasque on Feb 13, 2015 7:13:43 AM

“Imagination is more important than knowledge.” Albert Einstein. Imagination is also the best way to differentiate your product or service if you combine it with some guts and a little humor.

 

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Topics: Brand development, Creative

Brand Image-Maker—7 tactics to create successful marketing campaigns

Posted by Ken Gasque on Dec 5, 2014 8:25:14 AM

Differentiation

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Topics: Brand development, Branding, Brand Image-Maker,

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