Image Maker and Brand Developer

The Brand Development Process--Positioning and Pricing.

Posted by Ken Gasque on Dec 28, 2017 9:32:59 AM

You don’t have to compete on price.  So, why do you?

Market penetration?  Maybe it’s because it seems to be the easiest way to get into the market.  Or fear.  Afraid you will be undercut and your prospect will not perceive enough of a difference to pay more. Price can indicate your product is scarce or plentiful.  Price tells the consumer a lot about what you think about your product or service.  Price even affects what your prospect thinks of your product.   Setting your price is a critical decision.  But before you begin pricing review your marketing mix— the 4P’s, product, price, place, promotion; and I always include positioning--position product for marketing. What is your position? Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products.  Never, ever compete on price! Tell me how.

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Topics: Branding, Brand, Brand development process, Brand Image-Maker,, brand image makers, Design

Rules for brand developers and image-makers

Posted by Ken Gasque on Sep 29, 2016 12:11:48 PM

A brand is a promise, an experience and a trusted friend. 

A brand is an experience we keep going back to because it makes us feel good. It says something about who we are. It is a promise that we are reminded of by smells, sounds, touch, taste and visuals (image).   Brand developers know that you find or create your brand or a brand will be created for you.  

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Topics: Brand development, Branding, Brand Image-Maker,, Brand developer, brand image makers, brand developers, creating a brand

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