I am sure you have heard the phrase ‘What gets measured gets done.’ I think it’s true because it focuses attention on the thing that is important. Business consultant and writer Tom Peters agreed and said, “I think "What gets measured gets done" is the soundest management advice I've ever heard.
And my favorite brand development quote is also from Tom Peters. He said “distinct... or extinct.” Very succinct and elegant. If you are not different you will not survive. Following are some other things you should check to see if you need Brand-Aid.